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Claire Nuttall
Claire Nuttall
Founder
The Brand Incubator

Claire has over 20 years experience working in the world of branded and own label innovation, helping brands and businesses inspire and realise real commercial innovation success. 

The Brand Incubator is a real, practical, commercial innovation business for brands and businesses globally.  The key to our success is creating incremental brand and business value, via commercially robust, inspired innovation for businesses ranging from small entrepreneurial start ups, to medium businesses looking to scale and grow, through to big blue chips who need some entrepreneurial fresh inspiration, grounded in delivering innovation backed with genuine commercial nouse.  Steven Esom ex MD Waitrose is Chairman of the business and works closely on key projects.

The business model pivots around working with trade, retailers and consumers at all times, hence bringing together such a unique blend of founding partners & collaborators from a mix of brand, commercial and high level retail backgrounds.  We run monthly high level events with MD’s and CEO’s of businesses to discuss game changing business and brand agendas.  We have a following of over 1,500 people who regularly attend.   We also invest in brands in exchange for equity.

Claire has driven major game changing Strategy, Insight and Innovation for clients including Nestle, Kerry Foods, M&S, Unilever, GSK, Carlsberg, Premier Foods, Bacardi, Twinings, ABF, Sainsburys, Burtons Foods, Young’s Seafood, Campina, Asda, amongst many others. 

Claire has also led pioneering health projects around the future of food and drink and how brands can best develop to appeal to new and emerging audiences or create new categories for growth.  She has worked with societal and attitudinal trends in food and drinks and health for over 15 years and regularly contributes to conferences and thought pieces on opportunities for breakthrough. 

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