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Sue Burden
Sue Burden
Insight Director
The Pack Hub

Sue leads the Packhub’s research, insight and semiotics capability, working on FMCG packaging innovation projects. Sue has a wealth of experience in packaging and brand development, having worked in consumer communications and research for over 20 years at TNS, Added Value, Mars Confectionery and Diagnostic Research. Sue is an experienced qualitative and quantitative researcher and also regularly conducts semiotic analysis for clients, interpreting the way the colours, signs and symbols used in a category communicate subconsciously to consumers.

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