The Quality Food Awards Judging Process

Products are presented to the judging panel individually within their category, and judges debate and discuss the merits of each product using our 10 point criteria (see below).

At the end of each category, the panel decides on the finalists for this category. This creates the shortlist; from which the panel deliberates further to decide the category winning product.

After all category winners have been selected a judging panel reconvenes to award the Product of the Year. This award symbolises the product which the panel agree is truly outstanding and worthy of the ultimate accolade. Judges' Feedback. 

These awards are highly regarded throughout the industry for the balance and integrity of the results and, naturally, the ambition of everyone who enters is to win. But we are also aware that suppliers whose entries do not make the shortlist are interested in where they fell short of progressing to the final stages. With this in mind, a huge benefit of entering the Quality Food Awards is the feedback you receive from the judging panel for every product entered. Your feedback will address how the product meets and satisfies the specific criteria, to aid in product development.

Firstly, the most important criteria is the taste. Above all else, the product must taste great.

What flavours are promised with the product. How are they delivered?

How is the mouthfeel of the product? Does the product deliver on the expected texture?

How does the product smell, is it inviting, and does it represent the flavour it should?

The quality of the ingredients list will be studied – how clean is it? Does it deliver on its claims such as health benefits, nutritional profile or sustainably sourced ingredients, for example.

hat is the product journey, and origin, the entry should tell us the story.

How does the product look served? Would it look appealing in store for a consumer?

Is the pack eye-catching and does the imagery match the served product? Have they used the least amount of packaging possible with the most sustainable option?

Does the product represent good value for money? The product can be expensive, but as long as the value for money is there, it is worth the prize. For example, products containing high-quality ingredients, organic and fair trade etc.

What is new and exciting about the product? Or, is it a tried and tested product that serves a purpose in the market?