
British Egg Industry demands transparency and ends dual standards in sourcing
The British Egg Industry Council has launched the "Manifesto for Eggcellence," urging food manufacturers to stop using imported eggs in UK products, improve origin labelling, and prioritise British eggs to meet consumer demand and bolster local farmers ahead of the general election.
The British Egg Industry Council (BEIC) has initiated a campaign to bolster the use of British eggs in food products, encapsulated in an eight-page booklet dubbed the "Manifesto for Eggcellence." This campaign is strategically aimed at food manufacturers and retailers, urging them to embrace British-sourced eggs and align their standards with consumer expectations.
Central to this manifesto is a four-point action plan that demands a cessation of "dual standards" in egg purchasing. The key measures call for food businesses to halt the use of imported eggs in UK-produced foods, ensure that products using imported eggs do not display the Union Flag, improve transparency through clearer labelling of egg origins, and prioritise domestic suppliers in public procurement processes.
Mark Williams, the BEIC chairman, emphasises the sentiments of British consumers, who, according to the manifesto, are increasingly discerning about the sources of their food. Williams states, “By consistently sourcing from abroad, food businesses are not only disappointing their shoppers, but also increasing food miles and undermining British farmers.” He insists that supporting local producers is a vital step for the industry's sustainability.
The need for this initiative is underscored by recent research indicating that an overwhelming 82% of consumers desire transparency regarding the origin of eggs used in food products. Additionally, 79% of shoppers would be more inclined to purchase egg-containing foods that display the British Lion mark, a certification that signifies adherence to some of the highest standards of food safety and quality in the UK.
The British Lion Code of Practice, which represents approximately 95% of British egg production, is highlighted in the manifesto as a success story. This code assures that eggs and egg products meet stringent safety regulations, showcasing a commitment to food quality and animal welfare. As consumer awareness grows around the sourcing of ingredients, this initiative not only responds to demand but also positions the British egg sector as a leader in ethical food production.
Concerns have also been raised that many food items, such as quiches and egg sandwiches, do not advertise the origin of their egg content. This lack of clarity leads to public recognition issues, as consumers may unknowingly purchase products made with imported eggs, which do not meet the same rigorous standards as their British counterparts. By not clearly labelling these products, food businesses risk undermining consumer trust and compromising the local agricultural economy.
The manifesto lands at a pivotal moment, coinciding with an upcoming general election, during which the BEIC is calling for prospective government support for the British egg industry to cultivate a sustainable future. The BEIC’s strong stance highlights the dual benefits of supporting local agriculture: fostering the local economy and ensuring that consumers receive high-quality products.
In conclusion, the campaign’s overarching message is clear: backing British Eggcellence is not just a benefit to farmers, but a commitment to consumer choice, food safety, and sustainable practices. Moving forward, the call to action not only resonates with agricultural stakeholders but also aligns closely with the values of conscientious consumers who demand quality and transparency in their food sources.