About the Quality Food & Drink Awards

Setting the benchmark for food and drink excellence

The UK Quality Food & Drink Awards are the premier programme recognising excellence in food and drink products, across retail and foodservice. We've been doing it for just under 5 decades, welcome to the longest running food awards in the UK.

Celebrating outstanding products, available to purchase in the UK, the awards honour outstanding taste, craftsmanship, innovation and product integrity across a wide range of categories.

Judges assess entries on rigorous criteria that reflect consumer expectations and retail success, spotlighting products that demonstrate exceptional quality, packaging, flavour and market appeal. Winning a Quality Food & Drink Award provides brands with a trusted mark of distinction that resonates with buyers, retailers and consumers alike.

Products are judged against a rigorous 10 point criteria. Products undergo a 360 review considering all aspects a consumer might when selecting a food and drink product in store: 

1) Taste

2) Texture

3) Flavour

4) Aroma

5) Ingredients List

6) Provenance

7) Product Appearance

8) Packaging

9) Price Point/Value for Money

10) Innovation/Aims in the Marketplace