Win a listing in Whole Foods Market!


Whole Foods Market UK are thrilled to be able to be lead sponsor of this year’s Small Producer Award for the Quality Food & Drink Awards. We always aim to champion small, challenger brands. This award, and the prize we are offering for winners, is the perfect opportunity for us to meet even more new suppliers and give them a helping hand in their own plans for growth. We’re already excited to see who will enter and cannot wait to find the next big brand to grow with us.”

- Izzie Peskett, Head of Marketing, Whole Foods Market


If you have annual sales of under £2million and fewer than 10 staff, you are eligible to be considered for the the Small Producer Award, and will be in with a chance of winning a listing with Whole Foods Market.


Access your discount code below:

What does this partnership mean for entrants?

  • Gold winners will receive the opportunity to be listed with Whole Foods Market
  • Silver winners will receive dedicated coaching and development calls from a Whole Foods Market buyer
  • Bronze winners will benefit from enhanced visibility, recognition and exposure 


"Small producers are often the driving force behind some of the most exciting innovation happening across food and drink. Through this partnership with Whole Foods Market, we are creating a platform that not only recognises outstanding quality but also provides meaningful commercial opportunity and development support for emerging brands. Whole Foods Market has an incredible reputation for championing quality-led, purpose-driven producers, making them the perfect partner for this initiative."

- Atma Hyett, Brand Director, Quality Food & Drink Awards


For almost five decades, the Quality Food & Drink Awards has recognised outstanding product quality through an independent and rigorous judging process assessing the full product proposition; not taste alone. If you are a small producer with a product you believe deserves recognition, now is the time to enter. With the deadline extended to Friday 26 June, make sure you submit your product in time to be recognised. Rates increase Friday 12 June.